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This
Newsletter Contains Images. If you Cannot See them,
Please Visit
http://www.transmyt.com/newsletter/current.html
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617.879.3460
Dispatch Issue #009 | April 2008 |
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In This Issue: |
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ARTICLE |
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THIS MONTH I RECOMMEND: |
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RECENT PROJECTS |
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TRANSMYT NEWS |
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CLIENT & PARTNER
NEWS |
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EMERGING
DESIGNERS |
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RESOURCES |
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OTHER
PUBLICATIONS |
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CONTACT |
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ARTICLE |
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Don’t
Launch Digital Campaigns Until You Are “Web
Ready” |
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Your website is the one of the first things your
clients will see and should serve as a strong
foundation for your digital marketing campaign.
If your website is a mess, then why bother using
email and direct mail to push leads and
customers? Clearly, this won’t help you gain new
business. Before starting your email marketing
campaign, make sure your website is clear and
focused by following these strategic guidelines.
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Declutter Your Website
Make sure your website is
"decluttered" and not bogged with
heavy graphics or features that
don’t = work, such as empty login
areas, especially if there is
nothing to log into! Your job is to
KISS (keep it simple stupid),
to make it as easy as possible for
your clients to gather any
information they need from the
website
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2. |
Direct Users to a Landing Page
Create
a landing page to direct recipients
to your email campaign. For example,
once your readers click on a link
from your advertisement or
newsletter, they should be routed to
your landing page for more
information, to register for an
event, fill out a survey or purchase
your product. Well crafted landing
pages have stronger conversion rates
than simply directing your viewers
to a random section on your
website.
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3. |
If You Don’t Use It - Lose It
Make
sure you include only
the necessary features needed to run
your website. Don’t add any bells or
whistles that are irrelevant to your
site. This may include undeveloped
sections, theme music, or other
needless distractions. Streamlining
your website will make it more
accessible and efficient for
viewers.
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Jeremy Mays is the founder and president of Transmyt
Marketing, a Cambridge, MA based firm specializing in
online marketing and integrated communications to help
grow your business. |
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NEW SECTION
THIS MONTH I RECOMMEND: |
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Welcome to an all
new section of Dispatch, where every month I
choose a different business to recommend. As the
VP of a very well established
B2B
networking group in Boston, I have
the unique ability and privilege to connect
people with various services that they may need
to help run their business more effectively.
While the majority
of our clients have been very fortunate to have
not yet been affected by the downturn in the
economy, we do know that it is starting to make
its way through the "Business Community" at
large. These days, making sure you have as many
competitive edges as possible is crucial to
staying on top of your competitors and industry. |
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Action Coach - Van Smick |
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Van: Provides
Results-Generating
Coaching: Coached an
attorney on 5 ways to
increase his profits and
profits increased 130%
after the 10 months of
coaching. Then by
another 28% in the
second year – while he
worked 25% fewer hours!
Another client started
using sales scripts and
reduced the number of
cold calls required to
close a sale from 130 to
40 – thereby saving 3
hours of calling/sale.
Coached a third client
how to build a winning
team of employees – the
result was the owner
took his first vacation
without office
interruptions in 8+
years! |
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RECENT PROJECT |
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Website:
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ECC is a leading
luxury lifestyle apparel company for rising
professionals, professional athletes, and
entertainers. ECC's main business in this regard
is Genuine Bespoke menswear.
Be sure to check for updates as we are regularly
adding features and sections to this website on
an ongoing basis. Next up for ECC. A Full blown
members section where members can keep in touch
with ECC, place new orders, keep track of
current order status, Read articles on men's
fashion and health, and much much more. |
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RECENT PROJECT |
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Direct Mail
Campaign |
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This Time To Wake
Up postcard was developed as part of a global
campaign for Denmark based CLC Bio. It was used
in conjunction with some other initiative to
announce the launching of their Next Generation
Sequencing (NGS) platforms, at the Bio-IT World
Conference & Expo, April 28 - April 30.
This campaign
prompted all Bio-IT World attendees to stop by
the booth, learn about their latest software and
register to win a MAC Air laptop pre-loaded with
$20,000.00 worth of CLC Software. |
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TRANSMYT NEWS |
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We've Moved |
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While the ink is
still drying on our new lease, We are please to
announce that we've just completed a three year
deal at what will be (Starting May 15, 2008) our
new home. We'll keep you posted and invite you
to stop by and say hello |
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TRANSMYT NEWS |
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Join The Emerging Designers Program |
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Calling All Graphic
Designers! Students and professionals alike, We
enjoy supporting emerging talent. We've created
the emerging designers program to help talent
get noticed and engage the professional world.
If your looking for
some extra airtime, or at least your moment in
the spotlight, then this is the opportunity for
you. We will post your work on our website,
feature you in our newsletters and open any
doors that we think may help you advance. In the
past, featured designers have been picked up,
hired and contracted by global advertising
agencies and other large companies.
If interested please follow these easy steps: |
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Gather your best portfolio work, a headshot
of yourself, and a 1 - 2 paragraph about you
and your experience with design.
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Send all collected Material or questions to
emerging@transmyt.com
along with the subject line "Emerging
Designers Request"
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Sit Back and Enjoy your time in the
spotlight and any opportunities that may
(and usually do) come your way |
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We Do our best
to focus on top talent and reserve the right
not to include work that we feel is not
appropriate for this opportunity. |
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CLIENT & PARTNER NEWS |
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World Premiere of Next
Generation Sequencing solution from CLC bio |
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On Monday, April
28, CLC bio will officially unveil their new
Next Generation Sequencing solution, CLC
Genomics Workbench, the first comprehensive
analysis package which can analyze and visualize
data from all the major Next Generation
Sequencing (NGS) platforms, such as SOLiD from
Applied Biosystems, 454 GS flx from Roche
Applied Science, Solexa from Illumina, and
HeliScope from Helicos. The World Premiere is at
the Bio-IT World Conference & Expo, April 28 -
April 30, at the World Trade Center in Boston,
USA. |
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EMERGING DESIGNER |
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Jennifer L. Comeau |
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Jennifer is a
student at Emmanuel College in Boston Mass,
expecting to graduate in May 2008 with a degree
in Graphic Design. Jennifer is currently
interning at Transmyt Marketing and completing
her senior thesis. She is focusing on using
Digital Photography to created images of dream
surrealism. After graduation Jennifer is
interested in working in Print design and doing
freelance work. |
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EMERGING DESIGNER |
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Want to be featured on our
website and in our emails? |
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If
you're an up and coming artist (digital or not)
and are looking for some great exposure to the
professional world, let us help you. Yes, its true
we are launching
SHARFOLIOS soon. But, until we
do, be sure to get your exposure here.
To
be a part of the Emerging Designers Program or
if you have any questions about how to get
involved,
simply email
emerging@transmyt.com with the following
items: select samples from your portfolio, a
picture of yourself (representative or photo), a
short bio of who you are and what you're up to
these days, and any relevant links or
information that you'd like to share with the
world. |
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FUN LINKS |
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Cool, Unique & Interesting
Websites To Visits |
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Have a Few Minutes?
Need to take a break from the daily stress? We
certainly do (from time to time). So, we've
compiled this list of website that we find,
interesting helpful unique & fun. Take a few
minutes and see what we've come up with. |
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Keybr |
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Practice your
keyboarding skills with
this online keyboard
that helps you boost
speed and accuracy |
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2. |
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Beam-It-Up-Scotty |
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In just three simple
steps you can download
pictures,
music,
videos,
docs
or
any other file
to your cell phone (and
your iPhone).
Upload your file, choose
the compression settings
and we will send you an
SMS/text message with
the download link. |
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3. |
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World
Taximeter |
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Going on vacation soon?
World Taximeter gives
you an estimate of the
cost of a taxi ride in
cities worldwide.
Currently we support
Barcelona, Berlin,
London, Madrid, New
York, Prague, Paris,
Boston, Los Angeles,
Rome, Toronto and San
Francisco. |
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4. |
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Wakerupper |
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Wakerupper is the
web's easiest telephone
reminder tool.
Schedule reminder calls
on the web. It couldn't
be simpler |
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5. |
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PDF
Hammer |
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PDF Hammer is a website
that allows you to edit
your PDF files online
for free. You don't need
to install any
additional software, you
can edit PDF documents
right now inside your
browser. Once you start,
you will be able to
upload one or more PDF
files into your project,
arrange the pages in any
order you wish, and
delete any pages you
don't want. |
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WHITEPAPERS & DOWNLOADS |
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Transmyt Capabilities Book |
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At
Transmyt, who we are directly translates into
success for what we do. Our methodology,
innovative design and strategic development
enable us to develop strategies that drive our
clients to the forefront of their industries
with measurable results
Transmyt is a full service marketing and
creative agency. We specialize in the design and
deployment of permission-based digital
communications and internet-based marketing
solutions. With eye catching designs, superior
functionality and innovative technology, we get
the results our clients are looking for. |
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Visit Our
Website |
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Download Our
Capabilities Presentation |
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WHITEPAPERS & DOWNLOADS |
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Stop Doing Marketing
Projects, & Start Campaigning |
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It’s spring and
what better time to have Transmyt help you
implement a long-term digital marketing
campaign? Of course, this can be a small
investment in the beginning; however,
thebenefits of clear, well-designed, and
eye-catching marketing materials far outweigh
the short-term disjointed projects. Here are
eight examples to help you drive your marketing
from starter project to full-blown knock your
socks off marketing campaign. |
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Read This Article |
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| Spark |
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The hottest monthly newsletter for the Inner publicist
in all of us. Our original content features PR tips and
tricks courtesy of Spotlight Communications, and its
Principal and Founder,
Tomeeka Farrington.
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The
128 Newswire |
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Business to Business
networking in Boston at its best. The pulse of the
regional business community, the 128 newswire is a
focused monthly business newsletter from Network 128.
The best and most productive B2B networking group in
Massachusetts. |
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e-Knowledge |
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The
bi-monthly newsletter from HR Knowledge \ AdminaService
delivering valuable information and resources to assist
you in managing your business |
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2008 Internship Opportunities |
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Transmyt Marketing & Creative Services has an
open invitation to all Graphic, Digital and
Interactive Media Design students interested in
internship opportunities. You will work under
the direct supervision of an art director on
"real" accounts. You will work on both
individual and team projects and learn how
to design for commercial application with
deadlines. The atmosphere is fun and relaxed so,
wear jeans to work, bring your ipod with you.
The hours are flexible to accommodate your
course schedule. If you are serious about design
and want to experience a fun atmosphere where
you will learn a lot, then this is the place for
you.
Graphic Designers,
Please have knowledge of the basic design
programs: Adobe Photoshop, Illustrator, Indesign
or Quark
Interactive Media Designers:
Please have knowledge of basic programs such as
PhotoShop and Dreamweaver. Flash Animation
knowledge is a big plus but not required. |
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