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617.879.3460
Dispatch Issue #009 | April 2008
 
 
 
 

Table Of Contents
 
 
ARTICLE

Don’t Launch Digital Campaigns Until You Are “Web Ready”

Your website is the one of the first things your clients will see and should serve as a strong foundation for your digital marketing campaign. If your website is a mess, then why bother using email and direct mail to push leads and customers? Clearly, this won’t help you gain new business. Before starting your email marketing campaign, make sure your website is clear and focused by following these strategic guidelines.

1.

Declutter Your Website
 Make sure your website is "decluttered" and not bogged with heavy graphics or features that don’t = work, such as empty login areas, especially if there is nothing to log into! Your job is to KISS (keep it simple stupid), to make it as easy as possible for your clients to gather any information they need from the website
 
2.

Direct Users to a Landing Page
Create a landing page to direct recipients to your email campaign. For example, once your readers click on a link from your advertisement or newsletter, they should be routed to your landing page for more information, to register for an event, fill out a survey or purchase your product. Well crafted landing pages have stronger conversion rates than simply directing your viewers to a random section on your website. 
 
3.

If You Don’t Use It - Lose It
Make sure you include only the necessary features needed to run your website. Don’t add any bells or whistles that are irrelevant to your site. This may include undeveloped sections, theme music, or other needless distractions. Streamlining your website will make it more accessible and efficient for viewers.

   
 
 

Jeremy Mays is the founder and president of Transmyt Marketing, a Cambridge, MA based firm specializing in online marketing and integrated communications to help grow your business.

NEW SECTION THIS MONTH I RECOMMEND:

Welcome to an all new section of Dispatch, where every month I choose a different business to recommend. As the VP of a very well established B2B networking group in Boston, I have the unique ability and privilege to connect people with various services that they may need to help run their business more effectively.

While the majority of our clients have been very fortunate to have not yet been affected by the downturn in the economy, we do know that it is starting to make its way through the "Business Community" at large. These days, making sure you have as many competitive edges as possible is crucial to staying on top of your competitors and industry.
Action Coach - Van Smick
Van: Provides Results-Generating Coaching: Coached an attorney on 5 ways to increase his profits and profits increased 130% after the 10 months of coaching. Then by another 28% in the second year – while he worked 25% fewer hours! Another client started using sales scripts and reduced the number of cold calls required to close a sale from 130 to 40 – thereby saving 3 hours of calling/sale. Coached a third client how to build a winning team of employees – the result was the owner took his first vacation without office interruptions in 8+ years!
 
 

Recent Projects
 
 

RECENT PROJECT
Website:

ECC is a leading luxury lifestyle apparel company for rising professionals, professional athletes, and entertainers. ECC's main business in this regard is Genuine Bespoke menswear.

Be sure to check for updates as we are regularly adding features and sections to this website on an ongoing basis. Next up for ECC. A Full blown members section where members can keep in touch with ECC, place new orders, keep track of current order status, Read articles on men's fashion and health, and much much more.
 
 
RECENT PROJECT
Direct Mail Campaign

This Time To Wake Up postcard was developed as part of a global campaign for Denmark based CLC Bio. It was used in conjunction with some other initiative to announce the launching of their Next Generation Sequencing (NGS) platforms, at the Bio-IT World Conference & Expo, April 28 - April 30.

This campaign prompted all Bio-IT World attendees to stop by the booth, learn about their latest software and register to win a MAC Air laptop pre-loaded with $20,000.00 worth of CLC Software.
 
 
 

Transmyt News
 
 

TRANSMYT NEWS
TRANSMYT NEWS
We've Moved

While the ink is still drying on our new lease, We are please to announce that we've just completed a three year deal at what will be (Starting May 15, 2008) our new home. We'll keep you posted and invite you to stop by and say hello
TRANSMYT NEWS
Join The Emerging Designers Program

Calling All Graphic Designers! Students and professionals alike, We enjoy supporting emerging talent. We've created the emerging designers program to help talent get noticed and engage the professional world.

If your looking for some extra airtime, or at least your moment in the spotlight, then this is the opportunity for you. We will post your work on our website, feature you in our newsletters and open any doors that we think may help you advance. In the past, featured designers have been picked up, hired and contracted by global advertising agencies and other large companies.

If interested please follow these easy steps:
1.   Gather your best portfolio work, a headshot of yourself, and a 1 - 2 paragraph about you and your experience with design.
 
2.   Send all collected Material or questions to emerging@transmyt.com along with the subject line "Emerging Designers Request"
 
3.   Sit Back and Enjoy your time in the spotlight and any opportunities that may (and usually do) come your way
     

We Do our best to focus on top talent and reserve the right not to include work that we feel is not appropriate for this opportunity.
 
 

Clients & Partner News
 
 

CLIENT & PARTNER NEWS

World Premiere of Next Generation Sequencing solution from CLC bio

On Monday, April 28, CLC bio will officially unveil their new Next Generation Sequencing solution, CLC Genomics Workbench, the first comprehensive analysis package which can analyze and visualize data from all the major Next Generation Sequencing (NGS) platforms, such as SOLiD from Applied Biosystems, 454 GS flx from Roche Applied Science, Solexa from Illumina, and HeliScope from Helicos. The World Premiere is at the Bio-IT World Conference & Expo, April 28 - April 30, at the World Trade Center in Boston, USA.
 
 

 Read More
 
 

Emerging Designers
 
 
 
 

EMERGING DESIGNER
Jennifer L. Comeau

Jennifer is a student at Emmanuel College in Boston Mass,  expecting to graduate in May 2008 with a degree in Graphic Design. Jennifer is currently interning at Transmyt Marketing and completing her senior thesis. She is focusing on using Digital Photography to created images of dream surrealism. After graduation Jennifer is interested in working in Print design and doing freelance work. 

EMERGING DESIGNER

Want to be featured on our website and in our emails?

If you're an up and coming artist (digital or not) and are looking for some great exposure to the professional world, let us help you. Yes, its true we are launching SHARFOLIOS soon. But, until we do, be sure to get your exposure here.

To be a part of the Emerging Designers Program or if you have any questions about how to get involved, simply email emerging@transmyt.com with the following items: select samples from your portfolio, a picture of yourself (representative or photo), a short bio of who you are and what you're up to these days, and any relevant links or information that you'd like to share with the world.
 
 

Resources
 
 

FUN LINKS

Cool, Unique & Interesting Websites To Visits

Have a Few Minutes? Need to take a break from the daily stress? We certainly do (from time to time). So, we've compiled this list of website that we find, interesting helpful unique & fun. Take a few minutes and see what we've come up with.

1.
Keybr 

Practice your keyboarding skills with this online keyboard  that helps you boost speed and accuracy
 

Visit The Website
     
2.
Beam-It-Up-Scotty

In just three simple steps you can download pictures, music, videos, docs or any other file to your cell phone (and your iPhone). Upload your file, choose the compression settings and we will send you an SMS/text message with the download link.
 

Visit The Website
     
3.

World Taximeter

Going on vacation soon? World Taximeter gives you an estimate of the cost of a taxi ride in cities worldwide. Currently we support Barcelona, Berlin, London, Madrid, New York, Prague, Paris, Boston, Los Angeles, Rome, Toronto and San Francisco.
 

Visit The Website
     
4.

Wakerupper

Wakerupper is the web's easiest telephone reminder tool. Schedule reminder calls on the web. It couldn't be simpler
 

Visit The Website
     
5.

PDF Hammer

PDF Hammer is a website that allows you to edit your PDF files online for free. You don't need to install any additional software, you can edit PDF documents right now inside your browser. Once you start, you will be able to upload one or more PDF files into your project, arrange the pages in any order you wish, and delete any pages you don't want.
 

Visit The Website
     
Do you know of a cool website that should be on our monthly top 5 list? Send it in to contribute@transmyt.com and we'll be sure to include it in next month's issue of dispatch.

WHITEPAPERS & DOWNLOADS

Transmyt Capabilities Book

At Transmyt, who we are directly translates into success for what we do. Our methodology, innovative design and strategic development enable us to develop strategies that drive our clients to the forefront of their industries with measurable results

Transmyt is a full service marketing and creative agency. We specialize in the design and deployment of permission-based digital communications and internet-based marketing solutions. With eye catching designs, superior functionality and innovative technology, we get the results our clients are looking for.
 

Visit Our Website

   Download Our Capabilities Presentation

WHITEPAPERS & DOWNLOADS

Stop Doing Marketing Projects, & Start Campaigning

It’s spring and what better time to have Transmyt help you implement a long-term digital marketing campaign? Of course, this can be a small investment in the beginning; however, thebenefits of clear, well-designed, and eye-catching marketing materials far outweigh the short-term disjointed projects. Here are eight examples to help you drive your marketing from starter project to full-blown knock your socks off marketing campaign.
 
 

Read This Article
 
 

Our Client E-Publications
 
 
Spark

The hottest monthly newsletter for the Inner publicist in all of us. Our original content features PR tips and tricks courtesy of Spotlight Communications, and its Principal and Founder, Tomeeka Farrington.

The 128 Newswire

Business to Business networking in Boston at its best. The pulse of the regional business community, the 128 newswire is a focused monthly business newsletter from Network 128. The best and most productive B2B networking group in Massachusetts.

e-Knowledge

The bi-monthly newsletter from HR Knowledge \ AdminaService delivering valuable information and resources to assist you in managing your business
 
 

Contact
 
 

2008  Internship Opportunities

Transmyt Marketing & Creative Services has an open invitation to all Graphic, Digital and Interactive Media Design students interested in internship opportunities. You will work under the direct supervision of an art director on "real" accounts. You will work on both individual and team projects and learn  how to design for commercial application with deadlines. The atmosphere is fun and relaxed so, wear jeans to work, bring your ipod with you. The hours are flexible to accommodate your course schedule. If you are serious about design and want to experience a fun atmosphere where you will learn a lot, then this is the place for you.

Graphic Designers,
Please have knowledge of the basic design programs: Adobe Photoshop, Illustrator, Indesign or Quark

Interactive Media Designers:
Please have knowledge of basic programs such as PhotoShop and Dreamweaver.  Flash Animation knowledge is a big plus but not required.