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Don’t Fall Behind
Fall isn’t too early to launch your first email
campaign to help your customers make their business buying decisions. Don’t
procrastinate! Begin to brainstorm clever ways to remind your customers that
there is plenty of holiday spending to do with you in addition to their own
retail marketing. If you have a product to sell, offer free shipping and
gift suggestions. Your customers will remember that you saved the day, and
will come back even when the holidays and cookies are long gone.
We Got the Sprit,
How ‘Bout You?
Spread that holiday spirit and show your clients that
you appreciate them with a nice holiday gift. Listen to their hobbies and
interests and gift something that shows how well you know your clients.
Holiday munchies and e-cards make great appreciation gifts, or even a
donation in your client’s name or corporation is a big hit! Oftentimes it’s
easy to overlook your existing clients, but remember to thank them for their
business, and also remember that
your existing customers are your greatest new business opportunity.
Create a Holiday
or New Year’s Incentive Program
For example, send a coupon and offer your customers a
winter discount. Put together a special seasonal bundle of your services
that can’t be beat! Remember, all services make great gifts, not only
products. Start to think about marketing your services as invaluable and
come up with a clever marketing campaign to go along, such as online
corporate gift certificates.
Don’t Let the
Ball Drop on Your 2008 Marketing Budget
Start to plan your marketing budget way ahead of
schedule, so that you don’t come up short in the New Year! Effective
marketing initiatives are planned way in advance, and the hard work and
foundation that you lay now will pay off in the New Year. This will also
help you to avoid the last minute scramble , and what’s better this holiday
season than piece of mind?
Target Your
Customer’s Needs and Tie them in a Big Red Bow
Think about the best gift that you could receive from
a client or customer this holiday season and then apply the same principle
to targeting and segmenting your own faithful following. Know what interests
them, and suggest other products or services in the same category within
their price range. Think about helping your clients solve their own
problems and go beyond just pushing products and services. |
