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Does
your company use Blogs, digital video podcasting, social networks, or RSS
feeds? If so, you are poised for the new media revolution. Today’s companies
are breaking-in through what we often refer to as “hot” media, such as
Blogs, to help build their brands. The use of “hot” media is critical in
today’s day and age in order to connect to a younger and more tech-savvy
audience that is shifting away from traditional outlets like print and
television, and can help you better connect to your target audience. Here
are some hot new tactics companies are employing to break into the new media
revolution: |
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Create a Blog to help Boost your Business
Blogs are powerful in that they can
help to humanize a company and enable you to communicate with a significant
number of consumers to help reach your business objectives. Corporate
Blogging or web logging, is taking the web by storm with 14 million Blogs in
existence and 80,000 more being added every day, according to
Technorati. |
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Establish Your "Street Cred’" and Watch them Flock
It is important to Blog on subjects that you truly understand and can help
establish your company as experts in a specific area, in order to develop a
loyal fan-base. Also, think about inviting industry leaders to write a Blog
for your website as a special featured guest Blogger. This is sure to drive
numbers and lead traffic back to your site. |
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Open the Doors to your Blog
Don’t be afraid to integrate your company Blog into peoples’ seeming need
for “play by play” updates on everything. Disclose as much breaking-news as
quickly as possible, to help your readers feel that your Blog is truly open
and they are a trusted part of your corporate community. Try not to just
release boiler-plate information, or spokesperson statements that are sure
to put-off readers. |
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Invite the Community to Post on your Message Board
This popular interactive tool can be integrated into your company website,
as a place where users can post messages for the community. Message boards
are a great resource for those seeking answers to business questions or
perhaps looking to engage your own company in a new project and they are
really cost efficient to install. |
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Market Your Brand to a Captive Community
Most message boards include great features like built in opinion polling,
which can help you better understand what your consumers wants to learn more
about, and subsequently target your information on a specific area of
interest to them to help drive traffic and sales. |
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Leverage Blogs and Boards through RSS and E-mail Campaigns
Both Blogs and Message Boards are searchable by RSS feeds, which constantly
monitor the World Wide Web, and deliver your news to those who are seeking
out niche-specific information or headlines. You can also use tidbits of
information from your Blogs and boards as content that ties into a regularly
scheduled email campaign by sending an electronic newsletter to your
customers. |
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Whether
you choose to integrate Blogs or boards into your Company’s branding
efforts, one thing remains true…As the new media revolution evolves, the use
of “hot” media to brand your business will spell the difference between
successful campaigns and those that fail to hit the mark. |
