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Greetings from all
of us here at Transmyt! We hope that you’re all enjoying the
beautiful weather. Because nicer temperatures usually bring with
them increased energy, we felt that we should use this issue of
the Dispatch to convey some tips to help reinvigorate your
communication strategies. These seven basic steps will go far to
ensure that you are maximizing your efficiency and reaching your
clients in best possible way. So while you bask in the
sunlight, let us illuminate you with new business tactics.
Step 1: Maintain a Strong Online
Visual Presence
It’s clear that the Internet has become an immensely pervasive
force in our society. Having an appealing website up on the
World Wide Web is no longer an option for a company who wants to
be successful—it’s a necessity. Companies from
Wal-Mart to Toyota all have interactive and captivating
websites. If you want to successfully infiltrate the online
world and give your audiences something to remember you by, you
should follow suit.
Step 2: Don’t Confuse Your
Audience
It is easy for your audience to get lost in the milieu of
messages that are thrown at them. To help them in this task,
make sure that you maintain consistency in both the marketing
and branding materials you send out. This will help them
remember you and your services. The most famous brands—the
McDonald’s arches or Target’s bull’s-eye image, work because
those companies were consistent in exposing those images to the
public.
Step 3: Don’t Keep your Public
Waiting
Too often companies send out preliminary messages to their
constituents but fail to maintain consistent communication with
them. Make sure that you are always disseminating information
about your company and maintaining a two-step flow of
communication with the public. This way both parties are aware
of what the other is thinking and doing.
Step 4: Make Sure the Writing is
Darn Good
Stick to your talents. If you aren’t of the Shakespeare of
writers, then it isn’t wise to insist on doing your own
copywriting. Even the smallest typo on a website or promo piece
can severely undermine your company’s credibility. Don’t
hesitate to outsource your writing to third-party specialists.
It’ll ensure that you maintain clean and consistent
communication.
Step 5: Be Timely
If part of your communication strategy involves making company
announcements, then make sure you send that information while
it’s still newsworthy. In other words, your three new hires
shouldn’t have risen to middle management by the time your
customers learn that they’ve joined the team. Consistency is the
key here. If you decide to provide company news, then think of
yourself as a news source, just like CNN or MSNBC. It is your
responsibility to maintain timeliness to the stories you send
out.
Step 6: Analyze Your
Information
It is important to be able to digest and analyze data to get a
better comprehension of your return on investment for the
various tools you implement in your communication strategies.
Splash pages can be a great boon to your website by offering
visitors a short animation, logo, technical requirements, and a
choice of how to enter your site. However, some studies do
report that many internet users are actually put off by them, so
it’s important to know what your audiences feel about them.
Another important tool is email monitoring. Though you may send
out an e-newsletter or marketing piece to 1,000 individuals,
only 300 of them may be actually opening it. Acquiring these
statistics will help you better understand your audience and
help you target future issues to their specific interest
categories.
Step 7: Don’t Hide Your
Contact Information
Make sure your audience knows exactly how and where to contact
you. A neatly organized and easy to find Contact page on your
website is essential. One of the most frustrating things for
people surfing the web is trying to find the contact information
for a company on their website. Oftentimes companies hide them
under link after link and give off the impression that they
actually don’t want to be contacted at all. |
