Transmyt Marketing

Dispatch Vol. 002 | Talk The Talk: Effective Communication

2007-08-14T12:05:40Z

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Greetings from all of us here at Transmyt! We hope that you�re all enjoying the beautiful weather. Because nicer temperatures usually bring with them increased energy, we felt that we should use this issue of the Dispatch to convey some tips to help reinvigorate your communication strategies. These seven basic steps will go far to ensure that you are maximizing your efficiency and reaching your clients in best possible way. So while you bask in the sunlight, let us illuminate you with new business tactics.

Step 1: Maintain a Strong Online Visual Presence
It�s clear that the Internet has become an immensely pervasive force in our society. Having an appealing website up on the World Wide Web is no longer an option for a company who wants to be successful�it�s a necessity. Companies from
Wal-Mart to Toyota all have interactive and captivating websites. If you want to successfully infiltrate the online world and give your audiences something to remember you by, you should follow suit.

Step 2: Don�t Confuse Your Audience
It is easy for your audience to get lost in the milieu of messages that are thrown at them. To help them in this task, make sure that you maintain consistency in both the marketing and branding materials you send out. This will help them remember you and your services. The most famous brands�the McDonald�s arches or Target�s bull�s-eye image, work because those companies were consistent in exposing those images to the public.

Step 3: Don�t Keep your Public Waiting
Too often companies send out preliminary messages to their constituents but fail to maintain consistent communication with them. Make sure that you are always disseminating information about your company and maintaining a two-step flow of communication with the public. This way both parties are aware of what the other is thinking and doing.

Step 4: Make Sure the Writing is Darn Good
Stick to your talents. If you aren�t of the Shakespeare of writers, then it isn�t wise to insist on doing your own copywriting. Even the smallest typo on a website or promo piece can severely undermine your company�s credibility. Don�t hesitate to outsource your writing to third-party specialists. It�ll ensure that you maintain clean and consistent communication.

Step 5: Be Timely
If part of your communication strategy involves making company announcements, then make sure you send that information while it�s still newsworthy. In other words, your three new hires shouldn�t have risen to middle management by the time your customers learn that they�ve joined the team. Consistency is the key here. If you decide to provide company news, then think of yourself as a news source, just like CNN or MSNBC. It is your responsibility to maintain timeliness to the stories you send out.

Step 6: Analyze Your Information
It is important to be able to digest and analyze data to get a better comprehension of your return on investment for the various tools you implement in your communication strategies. Splash pages can be a great boon to your website by offering visitors a short animation, logo, technical requirements, and a choice of how to enter your site. However, some studies do report that many internet users are actually put off by them, so it�s important to know what your audiences feel about them. Another important tool is email monitoring. Though you may send out an e-newsletter or marketing piece to 1,000 individuals, only 300 of them may be actually opening it. Acquiring these statistics will help you better understand your audience and help you target future issues to their specific interest categories.

Step 7: Don�t Hide Your Contact Information
Make sure your audience knows exactly how and where to contact you. A neatly organized and easy to find Contact page on your website is essential. One of the most frustrating things for people surfing the web is trying to find the contact information for a company on their website. Oftentimes companies hide them under link after link and give off the impression that they actually don�t want to be contacted at all.

Meet Jeremy Mays

		Jeremy Mays is the founder and president of Transmyt Marketing. A Cambridge, MA based firm specializing in online marketing and integrated communications to help grow your business. Jeremy�s proven track record as a leader has proven he can get the job done, and his creative vision will help lead Transmyt to new heights of excellence...
		Learn More About Jeremy Mays and Transmyt

Contact Us

Need help creating an effective communication strategy? Let Transmyt help you create effective communications that will be sure to grow your business.

Call Us

617.879.3460

communications@transmyt.com

See Our New Website Now

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Cambridge Riverview Center, 245 First St. Suite 1800 Cambridge, MA 02142. (617) 879.3460

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Dispatch Vol. 001 | Spring Cleaning

2007-05-21T12:43:15Z

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You are receiving this message because you are a Transmyt, client, business partner or friend, and have subscribed to our newsletter on our website, at an offline meeting or one of our team members thinks you should receive these messages. If you no longer wish to receive news from Transmyt, please unsubscribe.

Table Of Contents

ARTICLE		- Spring Cleaning: Do you need to clean up your marketing initiatives
CASE STUDY		- AJAX programming produces a website that is highly interactive and has a dynamic display.
RECENT WORK		- Flash Website Development, - Static Website with E-Commerce, - AJAX, - Email Marketing, - Identity Design, - Online Community Development
TRANSMYT NEWS		- Jeremy Mays Elected VP of Network 128, - Summer 2007 Positions Available
CLIENT NEWS		- HR Knowledge \| AdminaService Expansions - Kids Fight Global Warming Website - PHEN Golf Tournament
OUR SERVICES		- Communications ,Creative Services, - Development Solutions, Consulting
FEATURED PARTNER		- Network 128- Business to Business Networking in Boston
CONTACT US		- Email Us, Call Us, Visit Our Website

Spotlight

It's back, and better then before. Along with our own re-branding and image for the spring, including a new logo, newsletter, and new website (coming soon) we've been hard at work putting together our new services and capabilities book. Please take a moment to download the book and find out a little more about what we do.

Welcome to the first issue of our newly-launched Dispatch newsletter! We hope this message finds you keeping warm from the blistery winter weather. If the cold is getting to you, don�t fret, in a few short weeks the weather will change and spring will be here! That being the case, we decided to dedicate our first newsletter of the year to showing you how change can be effective for any of your marketing materials, and specifically how our clients are benefiting from changing their digital communications. Now grab your proverbial mop and broomstick and get ready to do some spring cleaning with us.

Recently, we serviced a client who was seeking to update their website, with some trendy ipod generation graphics (often referred to as silhouettes), to reflect today�s futuristic trend in web design. Out is the boring, flat, and pixilated one-color logo, and in is the multidimensional and higher resolution logo. Overall, this website�s now officially bringing sexy back.

Another Transmyt client came to us for help to setup a community based website or Web 2.0 site. We did so utilizing the integration of website photo galleries, message boards, and blogs for online community building, user driven content, and customer retention. Coupled with this, we added some swanky e-mail address capture forms for new website visitors to join the community, and our client can also use this email information for future marketing purposes.

Keep in mind that websites are usually the first glimpse people get of your company, and as you know, first impressions are everything. So, don�t be afraid to dazzle your audience with a little change! As people, we are highly visual, and the more stimulation the better! So clean up the dust and cobwebs your website has been collecting and give it a much needed makeover.

Interested in doing some spring cleaning on your website and marketing materials? email springcleaning@transmyt.com

Traveling to Miami in June?
Our client and business partner, Nuecon, is hosting its second annual JuneFest; A luxurious Caribbean American Heritage Month and Juneteenth experience at an exclusive venue located steps away from the ocean on South Beach�s famous, world-renowned Ocean Drive... Learn More

Speaking of spring cleaning... we've recently completed an AJAX development project for our client, Nuecon. When they first came to us with this order, one of their requests was to have a fast loading, interactive website with a dynamic visual presentation, that could show their viewers they were in line with current online trends and not just "another stale, flat, one dimensional corporate website. Giving Nuecon "moving pages" without extensive flash or animation work was the most effective way to help them reach their goal. Integrating AJAX into each page has really pushed Nuecon to a higher level in the world of "corporate web presence"

Ajax is a blend of different web applications and programming such as HTML or XHTML and CSS. These two are usually used for styling information and marking up. DOM, if used with a client side scripting language like JScript and JavaScript, is also an example. This mix is commonly employed by webmasters to produce a website that is highly interactive and has a dynamic display.

See The Nuecon Website

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Rumor Nightclub

+ View

Flash Website + Control Panel CMS for easy client content updates

JUNEFEST | 07

+ View

Static Website, Flash Banner
+ E-Commerce

Nuecon

+ View

Website with Ajax Integration

Spark

+ View

Spotlight Communications monthly email marketing campaign

Phoenix Entertainment

+ View

Branding + identity work

Network 128

+ View

Website + Online Community and email marketing

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Transmyt News - Jeremy Mays
Transmyt Founder and President Jeremy Mays, has recently been elected Vice President / President Elect of the prestigious B2B (business to business) networking group, Network 128. With this position Jeremy hope to use his knowledge and experience, to help establish Network 128 as one of the top networking groups in the Boston area.

SPRING SUMMER INTERNSHIPS 2007
Transmyt Marketing & Creative Services has an open invitation to all Graphic, Digital and Interactive Media Design Students interested in internship opportunities. You will work under the direct supervision of an art director on "real" accounts. You will work on both individual and team projects and learn about how to design for commercial application with deadlines. The atmosphere is fun and relaxed, wear jeans to work, bring your ipod with you. The hours are flexible to accommodate your course schedule. If you are serious about design and want to experience a fun atmosphere where you will learn a lot, then this is the place for you.

Graphic Designers,
Please have knowledge of the following basic design programs: Adobe Photoshop, Illustrator, Indesign or Quark.

Interactive and Media Designers:
Please have knowledge of basic programs such as PhotoShop, and Dreamweaver. Flash Animation knowledge is a big plus but not required

If you're interested in one of these opportunities, please email internships@transmyt.com
or Download the PDF internship posting page

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Client News - HRKnowledge | AdminaService
Big things happening for long time Transmyt client HRKnowledge | AdminaService. In A letter dated April 5, 2007 HRK announced to their clients and collegues that they have expanded their services to include a wide variety of recruiting solutions. As well, HRK is moving into a much larger office to accommodate their need for more space as their work force expands. Take these new changes as great signs of recent successes that HRKnowledge has experienced as a direct result of their world Class, human resource, payroll processing, and now recruiting solutions, services.

Client News - The Prostate Health Education Network
JOIN PHEN AT FOXWOODS FOR A UNIQUE AND FUN EXPERIENCE...
On JUNE 7th and 8th, 2007, PHEN will host events at Foxwoods Resort and Casino (Ledyard, Connecticut) in its expanding efforts towards eliminating the African American prostate cancer disparity. These events are aimed at attracting participants from around the country to raise funds in support of PHEN initiatives, to network, to learn more about the disparity, and PHEN legislative strategies while having fun and enjoying the world's largest casino. The Foxwoods venue and range of activities offers excitement for everyone. PLEASE SAVE THE DATE! **Click above for PHEN mission and initiatives that this event will support

Learn More

Client News - Kids Fight Global Warming
An exciting new website, (currently under development) which will serve as a resource to kids and their families looking to get involved with the ongoing efforts to end global warming. This website will feature information, downloads, online discussion communities, custom designed products with anti-global warming messages**, and more.

**50% of the profits from product sales will be donated to a global warming research foundation to be named later.

Keep up to date with, the state of our environment and our ongoing effort, to help put an end to global warming

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Communications
Email Marketing, Text Message Marketing, Direct Mail, Public Relations, Copywriting, Marketing Campaigns, SEO / SEM / PPC
Creative Services
Graphic Design, Art Direction, Trade Show Support, Ad Production, All Online / Offline Collateral
Development
Corporate Websites & Portals, Intranets & Extranets, Internet Application Development, AJAX Development.
Consulting

Project / Account Management , Brand Management & Training, Strategy Consulting, Media Buying, Identity Development & Training, Event Planning

While our website is still under re-development, please download our services book or contact us for more information about our services.

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In Today�s business environment,
it has become ever more important to gain a competitive edge over your competition. Direct Sales, Cold Calling, Increased Marketing Efforts are all valuable tools for bringing in new business. But, as many of us know, referrals can become an even more important resource for growing and expanding business.

Learn More

Cambridge Riverview Center, 245 First St. Suite 1800 Cambridge, MA 02142. (617) 879.3460

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