Greetings from all of us here at Transmyt! We hope that you’re all enjoying the beautiful weather. Because nicer temperatures usually bring with them increased energy, we felt that we should use this issue of the Dispatch to convey some tips to help reinvigorate your communication strategies. These seven basic steps will go far to ensure that you are maximizing your efficiency and reaching your clients in best possible way.   So while you bask in the sunlight, let us illuminate you with new business tactics.

Step 1: Maintain a Strong Online Visual Presence
It’s clear that the Internet has become an immensely pervasive force in our society. Having an appealing website up on the World Wide Web is no longer an option for a company who wants to be successful—it’s a necessity.   Companies from
Wal-Mart to Toyota all have interactive and captivating websites. If you want to successfully infiltrate the online world and give your audiences something to remember you by, you should follow suit.

Step 2: Don’t Confuse Your Audience
It is easy for your audience to get lost in the milieu of messages that are thrown at them. To help them in this task, make sure that you maintain consistency in both the marketing and branding materials you send out. This will help them remember you and your services. The most famous brands—the McDonald’s arches or Target’s bull’s-eye image, work because those companies were consistent in exposing those images to the public.

Step 3: Don’t Keep your Public Waiting
Too often companies send out preliminary messages to their constituents but fail to maintain consistent communication with them. Make sure that you are always disseminating information about your company and maintaining a two-step flow of communication with the public. This way both parties are aware of what the other is thinking and doing.

Step 4: Make Sure the Writing is Darn Good
Stick to your talents. If you aren’t of the Shakespeare of writers, then it isn’t wise to insist on doing your own copywriting. Even the smallest typo on a website or promo piece can severely undermine your company’s credibility. Don’t hesitate to outsource your writing to third-party specialists. It’ll ensure that you maintain clean and consistent communication.

Step 5: Be Timely
If part of your communication strategy involves making company announcements, then make sure you send that information while it’s still newsworthy. In other words, your three new hires shouldn’t have risen to middle management by the time your customers learn that they’ve joined the team. Consistency is the key here. If you decide to provide company news, then think of yourself as a news source, just like CNN or MSNBC. It is your responsibility to maintain timeliness to the stories you send out.

Step 6: Analyze Your Information
It is important to be able to digest and analyze data to get a better comprehension of your return on investment for the various tools you implement in your communication strategies. Splash pages can be a great boon to your website by offering visitors a short animation, logo, technical requirements, and a choice of how to enter your site. However, some studies do report that many internet users are actually put off by them, so it’s important to know what your audiences feel about them. Another important tool is email monitoring. Though you may send out an e-newsletter or marketing piece to 1,000 individuals, only 300 of them may be actually opening it. Acquiring these statistics will help you better understand your audience and help you target future issues to their specific interest categories.

Step 7: Don’t Hide Your Contact Information
Make sure your audience knows exactly how and where to contact you. A neatly organized and easy to find Contact page on your website is essential. One of the most frustrating things for people surfing the web is trying to find the contact information for a company on their website. Oftentimes companies hide them under link after link and give off the impression that they actually don’t want to be contacted at all.

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