http://www.transmyt.com/blog/2009/etip-the-more-you-ask-for-the-less-you-get/ Your connection to Transmyt Marketing and current marketing trends Fri, 30 Jul 2010 19:14:47 -0400 hourly 1 http://wordpress.org/?v=3.0 http://www.transmyt.com/blog/2009/etip-the-more-you-ask-for-the-less-you-get/comment-page-1/#comment-219 JoAnne Wed, 11 Nov 2009 18:34:29 +0000 http://www.transmyt.com/blog/?p=472#comment-219 I worked briefly for a publisher of a controlled circulation magazine that was audited annually to verify the audience. We were required to ask subscribers a ton of questions (annually). A colleague from there commented offline: "your article is definitely right on for first time sign-ups. what we've been working on with some of our clients is a "progressive registration" concept. you capture just the barebones information from a registrant the first time they sign up, like you mention in the blog, and then capture additional info from them on subsequent visits. if you're able to tie your web applications closely to your backend database, you can recognize what information someone has provided in the past, and see what additional info you have yet to capture for them. then the web app displays whatever question(s) on the page the person hasn't answered yet and eventually you get a complete profile for the person." I worked briefly for a publisher of a controlled circulation magazine that was audited annually to verify the audience. We were required to ask subscribers a ton of questions (annually). A colleague from there commented offline: “your article is definitely right on for first time sign-ups. what we've been working on with some of our clients is a “progressive registration” concept. you capture just the barebones information from a registrant the first time they sign up, like you mention in the blog, and then capture additional info from them on subsequent visits. if you're able to tie your web applications closely to your backend database, you can recognize what information someone has provided in the past, and see what additional info you have yet to capture for them. then the web app displays whatever question(s) on the page the person hasn't answered yet and eventually you get a complete profile for the person.”

]]> http://www.transmyt.com/blog/2009/etip-the-more-you-ask-for-the-less-you-get/comment-page-1/#comment-216 Aurora Palesca Fri, 06 Nov 2009 20:12:37 +0000 http://www.transmyt.com/blog/?p=472#comment-216 Great to know that I have a "good" conversion form on my site. Thanks for posting! Great to know that I have a “good” conversion form on my site. Thanks for posting!

]]> http://www.transmyt.com/blog/2009/etip-the-more-you-ask-for-the-less-you-get/comment-page-1/#comment-215 Aurora Palesca Fri, 06 Nov 2009 17:56:57 +0000 http://www.transmyt.com/blog/?p=472#comment-215 So glad that I have a "Good" conversion form on my site! So glad that I have a “Good” conversion form on my site!

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